Join the Solar For All Revolution!

At PosiGen, we are passionate about providing money saving solar and energy efficiency solutions for people of all income levels. We are seeking an equally passionate, intrinsically motivated marketing professional to join us as PosiGen's Brand Manager. As the Marketing Brand Manager, you will help lead PosiGen’s accelerating brand growth through daily management, programming and campaign planning for all consumer engagement touchpoints with a focus on digital and social media. This position will be responsible for monitoring, analyzing and helping drive key metrics essential to consumer engagement and marketing performance. This position will also have oversight in our monthly planning calendars, creative development and reporting. This dynamic role will work across the organization with high visibility to senior leadership. Your work will touch all aspects of internal and external weekly communications for the brand. This role requires an individual to be detail-oriented, deadline driven and possess strong leadership skills.

This is a HYBRID role based out of our New Orleans/St Rose, LA headquarters.

Essential Job Functions

• Help direct brand strategy and brand voice across multiple platforms as attached to ROI and to outperform industry benchmarks
• Own digital creative development for social media and digital platforms
• Manage daily and weekly online reviews for current and prospective customers by partnering with Customer Care and Operations teams to track customer comments through to resolution
• Support Marketing team with new creative executions and ideation
• Manage existing library of approved materials for distribution
• Develop and execute monthly social media calendar, social ads, and report on ROI
• Ideating, researching, and presenting concepts for monthly content
• In partnership with sales build owned and operated campaigns with intent to drive an increase in qualified traffic
• Support Marketing Director and Vice President in managing direct reports, partner agencies and other vendors
• Train staff, advocates and community partnership members and PosiGen staff on how to use digital platforms and marketing tools
• Opportunity to extend into additional marketing team needs for brand communications and digital deliverables
• Manage monthly budget entries for finance forecasts
• Ensure on time delivery of quarterly objectives and campaign assets
• Crafting, revising, posting, and disseminating content on the corporate blog
• Amplifying fresh articles through advertising, emails, social networks, and alternative approaches.

Education/Experience

• Bachelor’s degree
• Min 5 years previous sales/marketing experience either in an agency or corporate setting
• 1+ year experience using data to tell a story
• Experience with lead generation sales workflows and responsibilities that include budgeting, measuring performance and planning
• Experience with Microsoft Office Suite, HubSpot, Canva, Salesforce, and Google Workspace
• Experience with Adobe Illustrator, Photoshop, and Indesign preferred

About PosiGen

PosiGen is a people-centric, rapidly growing residential solar company committed to making Solar For ALL a reality. We aim to simplify solar, improve home efficiency, and generate opportunities for the underserved through our first of its kind, no credit check, guaranteed savings solar leasing program.

As employees at PosiGen, we are passionate about furthering our mission of Solar For ALL. At PosiGen, we celebrate the individual and foster an environment where employees can be their true self. We strive to live every day by our values:

• Act with Integrity
• Be Humble, Be Kind
• Collaborate and Seek to Understand
• Deliver on our Promises
• Engage Passionately

PosiGen is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any other factor protected by applicable federal, state or local laws. Individuals who require reasonable accommodations under the Americans with Disabilities Act in order to participate in the search process should notify the Office of Human Resources.